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A Moving
Experience
 
 At a recent show in Amagansett, a couple bought a large piece and asked me to deliver it. As I pulled into their driveway, the beautiful home took my breath away.  It wasn't just a building; it was a work of art. When I stepped inside, it was even more exquisite; Wide open spaces, walls of glass, light everywhere. Every piece of furniture was one of a kind and perfectly placed. But all of that just melted away  and the experience was dominated by the impressive art collection. As I was guided through each room looking at works both grand and intimate, I was awestruck that even in such a powerful environment, every space was defined by the choice of artwork. It was responsible for creating the emotional impact of the home.
   That experience was a powerful reminder for me of the importance of artwork in a home. A friend tries to keep me humble by regularly telling me "you're just a guy in a field selling wallpaper". And it is true that while a visitor to my booth might enter by saying "Wow!", the conversation always turns to how well a piece will match the drapes or if it fits above the sofa. And I have always allowed the conversation to drift into the decor direction. Well, no more.
   My experience in the collector's home taught me that I have two important jobs. The first, of course, is to create my artwork to the best of my ability. The second is to help prospective buyers to allow themselves to make their decisions based on Wow! instead of the right shade of green. I know how important the emotional impact of a piece of art can be.  Going forward, I will try to do a better job of communicating that to my prospective collectors. I look forward to that challenge.
 
  
  
News & Notes
Catching Up At Home: August 8, 2011
 

Howdy Ron, 

 

     Life on the road has its perks and pitfalls. I get to go to beautiful places, see terrific art, meet a smorgasbord of fascinating people, but most of all, I get to spend a lot of time with my wife, away from all of the pressures and responsibilities of home. It really is a lot of fun. But when I get back to Brandon, boy, oh boy, is there a lot of catching up to do.  This week I am replacing a perilously aging porch. Dorothy spends much time in the garden and tending to her parents. The cat is slowly forgiving us for spending so much time away.

    I'm not going to offer any show summaries; it's nothing I haven't written about before. We do well, we do lousy. We meet cool folks, we meet wackos. Blah, blah, blah. Instead I want to talk about one specific, very enlightening experience which I'll go into in the column to your left. But first, an update on my current artwork. Business before pleasure.

 

Artwork In Progress
 

    The summer schedule hasn't left me with much time to work on the peony piece. I' spend most of my studio time preparing artwork for the next show. Still, the little progress I have made has been exciting. The piece is evolving naturally; I haven't been forcing my will on it nor have I been a slave to any preconceived notion of what a peony should look like. I just take each curve and shade as it comes, let it be what it wants to be, and trust that it is right. Here is a detail of an area I just finished. 

detail before 
  
  
detail after 
 
  
  
Upcoming Shows
 

   Our next two shows find us in familiar - and productive - territory. On August 19 - 21, we will be in the village of Montauk, NY for the 17th Annual Show On The Green. This intimate show of 80 artists is a tremendously exciting collection of talent in a place we have grown to love. Everyone there treats us like family, and the crowd is very enthusiastic. We can't wait!

   Two weeks later is the crown jewel of our exhibition season: The Westhampton Festival Of The Arts on September 3 - 4. It is held on the Great Lawn on Main Street of Westhampton Beach, NY. Last year's show featured what can only be described as a buying frenzy for many of the exhibitors. Word of this spread through the artist community, and as a result, applications to this show went through the roof. This allowed the promoter to put together what he described as his most beautiful show of the season. This was our best show last year, and we have our sights on a new sales record this year.

   We hope you will come out and see us at these two fantastic events!

 

  
Feedback Corner
 
    I have a question for you.  I welcome everyone's input, but I really want to hear from  folks who own my artwork.
    I have never liked putting my signature and the edition number on the front of the canvas. I think it interferes with the image. I would prefer signing it on the back or side. Several years ago, a gallery told me "if your signature is not on the front, I can't sell it."  While I respect the needs of the people who sell my work, I think the opinion of people who buy it carries more weight. They are the ones writing my paycheck. How do you feel about the signature?
      I'd love to hear what you think about this, so please write me with your thoughts.

  Sincerely,

     Edward
This email was sent to ronsmellott@bluemarble.net by edward@edwardloedding.com |  
Edward Loedding Fine Art | 19 Carver Street | Brandon | VT | 05733